Listen (Better Business by Creeping)

Keep an ear to the ground.

This is of course an idiom meaning “pay attention to what’s happening around you/pay attention to rumors“. Your greatest enemy in social media can also be your greatest ally – the open forum (Facebook, Twitter, etc). If you’re not doing well in social media spheres, it’s easy as hell to figure out why. All you have to do is creep. Creeping consists of following updates on groups (and individuals, but that’s a bit stalker-esque), not interacting with it/them, and taking note of what they say. For all intents and purposes, it’s like producing a poll about your products; however, you don’t have to goad people into answering. They’ve already answered without you even producing the question. Of course, you must at some point supplement these with polls to truly get a grasp on the direction your market is heading. The search boxes on Twitter and Facebook are officially your best friend and companion.

Happy creeping.

(image obtained via scientificamerican.com)

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